SoBe | Explore New Worlds of Flavor
In 2012, SoBe tasked us with bringing a natural and flavor-forward aesthetic to their Lifewater and Teas & Elixers packaging and in-store promotion, as well as a more unified look and feel between the two groups of products. This is one of the final concepts that did this by using vibrant photography of the brand’s worldly palette of flavors, wrapping them in a more artisanal style label, and then blending them into a transparent base.
Client: SoBe
Role: Design
The packaging design was also translated in the form of point of sale, using large swatches of fruit and photography from the global locales that inspired the different flavors.
