NFL Kickoff 2019
Kickoff is one of the most exciting events of the NFL season. It’s a time when fans across the country are full of hope and anticipation for what their team will accomplish over the weeks to come.
Traditionally Kickoff is hosted by the defending champions of the previous year. However, with 2019 being the 100th season, the first game featured two of the League’s oldest rivals, the Chicago Bears and the Green Bay Packers. With this unique matchup at the forefront, we created content highlighting the history of this rivalry and key players that have been a part of it over the years.
Client: National Football League
Role: Design, Art Direction
We used the three miles of fence surrounding Chicago’s historic Grant Park as an opportunity to tell the story of the Bears-Packers rivalry.
Themes included historic matchups, the past, present, and future of each franchise, and players making history today.
The event also featured live music, photo ops, a Madden 20 video game tournament, and other fan engagement activities.
