Red Stripe | What's Good
In a time when negativity, pessimism, and all that's wrong is quickly broadcast all over the world, Red Stripe wanted to create a campaign that focused on the good. And so the What's Good campaign was born, with the simple goal of spreading the contagious optimism and uplifting spirit of Jamaica.
Client: Heineken
Role: Design, Art Direction
Through the use of posters, billboards, social media, and TV spots, we encouraged consumers to ask themselves what's good in their lives and used Red Stripe as a rally cry to unlock good times in every moment, no matter what.
